Epic Games: Apple’s New Install Process Cuts Drop-Offs

Epic Games: Apple’s New Install Process Cuts Drop-Offs

Epic Games Says Apple’s New Install Process Cuts User Drop-Offs By 60% Fortnite maker Epic Games says Apple’s new install process cuts user drop-offs by 60% , marking a major shift in how users experience app installations on iOS. The change, rolled out with iOS 18.6, has reduced friction for gamers and developers alike, especially in the European Union. Image Credits:Jakub Porzycki/NurPhoto / Getty Images Apple’s Old Process Led To User Frustration Earlier this year, Apple began allowing EU users to install third-party marketplaces under the Digital Markets Act (DMA) . But the process wasn’t smooth. Multiple warning screens, sometimes called “scare screens,” caused confusion and discouraged users from completing installations. Developers argued these tactics were designed to keep users tied to Apple’s App Store. The EU even fined Apple $568 million for failing to comply with DMA requirements. Apple Streamlines Installations In iOS 18.6 In July, Apple launched a new, simplified installation pr…