Apple has released an inspiring new campaign, “Great Ideas Start on Mac,” narrated by the late Dr. Jane Goodall — a beloved British ethologist and conservationist whose work transformed how the world understands nature and humanity. The ad captures Apple’s belief that creativity begins with a single spark — and that spark often ignites on a Mac.
A Powerful Message from Dr. Jane Goodall
The voice of Dr. Goodall brings emotional depth and authenticity to the ad’s central message. Her narration reflects on the origins of great ideas, saying:
“Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a flicker on a screen, asking a simple question: What do you see?”
Her words resonate deeply, reminding creators that imagination and curiosity drive progress — qualities Apple has long celebrated through its technology and design.
The Meaning Behind “Great Ideas Start on Mac”
Apple Says 'Great Ideas Start on Mac' in Ad Voiced by Dr. Jane Goodall to emphasize the company’s role as a creative partner for millions of users — from filmmakers and designers to scientists and students. According to Apple’s marketing team, the campaign focuses on “the hardest and most mysterious part of a great idea — its origin.”
Tor Myhren, Apple’s Vice President of Marketing Communications, explained that the campaign salutes those who turn blank canvases into world-changing work. “It’s remarkable how many of the world’s great ideas started on a Mac,” he said, reinforcing Apple’s legacy as a tool for creators.
A Tribute to a Remarkable Legacy
Dr. Jane Goodall passed away earlier this month at the age of 91, leaving behind an extraordinary legacy of scientific discovery and environmental advocacy. Her narration in this campaign feels like a farewell message — one that celebrates not only her life’s work but also the creative spirit she embodied.
Apple CEO Tim Cook honored her life, stating that she was “a groundbreaking scientist and leader who taught us all so much about the beauty and wonder of our world. She never stopped inspiring curiosity and compassion.”
Why the Ad Resonates So Deeply
Apple’s decision to feature Dr. Goodall’s voice brings a rare emotional dimension to a tech ad. It’s more than marketing — it’s a reflection on creativity, humanity, and legacy. The minimal visuals, paired with Goodall’s reflective tone, encourage viewers to pause and consider their own potential to create something meaningful.
This campaign aligns with Apple’s broader vision of empowering people to “think different,” reminding users that every major innovation begins as a simple idea — often on a Mac.
The Lasting Impact of “Great Ideas Start on Mac”
Apple Says 'Great Ideas Start on Mac' in Ad Voiced by Dr. Jane Goodall to inspire the next generation of creators to see their Mac not just as a tool, but as a gateway to possibility. Whether it’s a student drafting their first novel, a designer sketching a new product, or a filmmaker editing a powerful story — Apple’s message is clear: creativity starts with curiosity, and curiosity starts on a Mac.
Apple’s “Great Ideas Start on Mac” campaign serves as both a tribute to Dr. Jane Goodall and a celebration of the creative process. Her voice and message remind us that every breakthrough — scientific, artistic, or personal — begins with a single spark of inspiration.
For Apple, that spark continues to live on through every creator who dares to ask, “What will you make with it?”
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