Apple’s Health And Fitness Teams Report To Eddy Cue In Reshuffle
Apple’s Health and Fitness Teams Report to Eddy Cue in Reshuffle, marking one of the company’s most strategic internal changes in years. According to Bloomberg’s Mark Gurman, Apple is reorganizing its health and fitness divisions under the Services group, signaling a deeper focus on expanding wellness and subscription offerings. The change comes as longtime Chief Operating Officer Jeff Williams prepares to retire at the end of 2025.
Eddy Cue Takes Over Apple’s Health And Fitness Strategy
In the new structure, Eddy Cue, Apple’s Senior Vice President of Services, will oversee both the Health and Fitness teams. These divisions will now report to Sumbul Desai, Apple’s Vice President of Health, while Jay Blahnik, who leads Fitness+, will report directly to Desai. Previously, both Desai and Blahnik had reported to Williams.
This shift consolidates Apple’s wellness initiatives under Cue’s leadership, which already spans Apple Music, Apple TV+, iCloud, and Maps. It’s a clear sign that Apple is positioning its health ecosystem as a major component of its Services revenue model.
Health+ Subscription Service Expected In 2026
Gurman’s report also mentions that Apple is preparing to launch a Health+ subscription service next year. The service is expected to include an AI-powered assistant that provides personalized recommendations on nutrition, exercise, and sleep.
The move aligns with Apple’s broader push into AI-driven personalization across its platforms, complementing its recent focus on Apple Intelligence and user health data integration within the iPhone, Apple Watch, and Fitness+.
New Leadership Roles For Apple Executives
Beyond Cue’s expanded responsibilities, the reshuffle brings several key leadership updates:
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Craig Federighi, Apple’s software chief, will now oversee watchOS, integrating it more tightly with iOS and visionOS development.
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John Ternus, Apple’s hardware head and a rumored future successor to Tim Cook, will take full control of Apple Watch hardware engineering.
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Sabih Khan, Apple’s new Chief Operating Officer, is now managing supply chain and operations following Williams’ upcoming retirement.
Why This Matters For Apple’s Future
Placing Apple’s Health and Fitness Teams under Eddy Cue’s leadership suggests a major pivot toward monetizing wellness as a long-term growth engine. Apple’s ecosystem already plays a vital role in daily health tracking through devices like the Apple Watch, and by integrating it with paid services, Apple aims to transform wellness into a core part of its recurring revenue strategy.
With the rumored Health+ subscription, AI integration, and Cue’s proven track record in building Apple’s digital services empire, the company appears poised to make health and fitness a cornerstone of its next decade of growth.
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