Amazon Launches Pay-Per-Visit Virtual Healthcare Service For Kids
Amazon is expanding its healthcare footprint with a new service aimed at families. Amazon launches pay-per-visit virtual healthcare service for kids, offering affordable, on-demand care for children aged 2 to 11 through its One Medical platform.
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The new virtual service lets parents access quick medical consultations without insurance or membership. Message-based visits cost $29, while video visits are priced at $49 — a convenient option for common issues like pink eye, lice, eczema, bug bites, and other skin conditions. Parents can also renew EpiPen and asthma prescriptions directly through the platform.
Convenient Care For Busy Parents
Amazon says the new pay-per-visit virtual healthcare service for kids is designed for “in-between” moments — when a child’s symptoms aren’t urgent but still require attention. According to Natasha Bhuyan, MD, family physician and national medical director for Amazon One Medical, the goal is to make healthcare more accessible without replacing a child’s pediatrician.
“This service isn’t meant to replace a family’s relationship with their child’s doctor,” Bhuyan explained. “It’s a convenient option for parents who need quick, time-sensitive care when they don’t have on-demand access through a One Medical membership.”
A Natural Next Step In Amazon’s Healthcare Push
The launch follows Amazon’s 2024 rollout of a similar pay-per-visit virtual healthcare model for adults. By extending the same approach to children, Amazon is strengthening its position in the growing digital health market.
The move also aligns with Amazon’s broader strategy to make healthcare more seamless and tech-driven — offering flexible, transparent pricing and quick access to certified medical professionals.
Retail Health Landscape Is Shifting
Amazon’s expansion comes as major competitors like Walgreens, CVS, and Walmart scale back their in-store health services. The retail healthcare sector has faced mounting financial and operational challenges, pushing many chains to close clinics and refocus their business models.
Just last week, Amazon introduced prescription vending machines in its One Medical clinics in Los Angeles. These kiosks dispense common medications — from antibiotics to inhalers — and could further disrupt traditional pharmacy chains.
Brick-and-mortar pharmacies are already under pressure: Rite Aid recently shuttered all remaining stores, CVS has closed over 1,000 locations since 2021, and Walgreens has closed 500 in the past year.
Why It Matters
With Amazon launching a pay-per-visit virtual healthcare service for kids, the company continues to blur the line between tech and medicine. It’s part of Amazon’s long-term strategy to integrate healthcare into its ecosystem — offering convenience, transparency, and affordability that appeal to modern families.
As telehealth demand grows, this move positions Amazon as a major player in the future of accessible, family-focused virtual care.
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