Adobe Launches A Foundry Service That Builds Custom Generative AI Models For Enterprises
Creative design powerhouse Adobe has officially launched Adobe AI Foundry, a groundbreaking service designed to help enterprises build custom generative AI models tailored to their branding, data, and intellectual property. The announcement marks another major move by Adobe to strengthen its enterprise AI ecosystem and bring deeper personalization to creative workflows.
What Adobe AI Foundry Offers
Through Adobe launches a foundry service that builds custom generative AI models for enterprises, the company empowers businesses to collaborate directly with Adobe’s team to train bespoke AI models capable of generating text, images, videos, and even 3D scenes. These models are fine-tuned versions of Adobe’s Firefly family of AI models, first introduced in 2023 and trained entirely on licensed data to ensure brand safety and ethical compliance.
The AI Foundry service shifts Adobe’s traditional pricing model, opting for a usage-based structure rather than the per-seat model used for most of its creative software offerings.
Custom Models Built On Firefly Technology
Adobe AI Foundry’s foundation lies in its Firefly AI models, which have already generated more than 25 billion creative assets since their release. These models are known for their commitment to safe, high-quality data sources — a critical factor for enterprises concerned about copyright, consistency, and creative control.
Hannah Elsakr, Vice President of Generative AI New Business Ventures at Adobe, described the foundry as a natural evolution of the company’s AI strategy. “This is elevating a lot of the capabilities we already had,” she explained. “The enterprise has asked us to come in and help them co-create — to be their creative AI partner.”
Personalized Advertising And Brand Storytelling
Adobe’s new foundry service enables brands to maintain creative consistency across global campaigns. Companies can generate multiple versions of an ad — customized for seasons, languages, or platforms — while preserving the original brand tone and visual identity.
“It’s highly personalized,” said Elsakr. “Generative AI and Firefly make it possible to put the brand in the hand of the consumer in an on-brand way.”
This level of personalization opens new possibilities for marketers and creative teams, allowing them to scale their efforts without sacrificing originality or brand integrity.
Empowering Human Creativity — Not Replacing It
Despite the sophistication of Adobe AI Foundry, the company emphasizes that its goal is not to replace human creatives. Instead, it aims to enhance creativity by providing tools that make it easier to visualize, refine, and execute ideas.
“Our stance is that humanity is at the center of creativity and that can’t be replaced,” Elsakr affirmed. “For decades, Adobe has built creative tools to help people tell stories. Firefly and the foundry service are the next evolution — empowering users to bring their creative visions to life faster and more efficiently.”
Adobe’s Expanding AI Ecosystem
The launch of Adobe AI Foundry reflects the company’s broader commitment to responsible AI innovation. Adobe continues to lead in ethical AI development, ensuring transparency and accountability through features like Content Credentials, which provide digital “nutrition labels” for AI-generated media.
By offering enterprises direct access to customizable generative AI models, Adobe positions itself as a top-tier player in the corporate AI space — alongside cloud providers like Microsoft, Google, and AWS.
Why It Matters For Enterprises
For organizations, Adobe’s foundry service bridges the gap between creative control and AI efficiency. Businesses can now build proprietary models that reflect their unique identity, enabling rapid production of marketing materials, design assets, and branded visuals — all while maintaining intellectual property ownership.
This move also reinforces Adobe’s strategic pivot toward AI-as-a-service, complementing its established suite of Creative Cloud and Experience Cloud offerings.
Future Of Generative AI In Business
The introduction of Adobe AI Foundry signals a larger trend: the rise of enterprise-grade generative AI solutions that integrate creativity with data-driven precision. As brands seek to stay relevant in a fast-changing digital landscape, tools like this provide the agility needed to produce authentic, consistent, and scalable content.
With the power to build custom generative AI models for enterprises, Adobe is not only expanding its product lineup — it’s redefining what it means to create in the age of artificial intelligence.
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