Adobe Predicts AI-Assisted Online Shopping To Grow 520% During The 2025 U.S. Holiday Season
The holiday shopping rush is about to get smarter — literally. Adobe predicts AI-assisted online shopping to grow 520% during the 2025 U.S. holiday season, marking a massive shift in how Americans shop for gifts, deals, and inspiration.
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According to Adobe Analytics, online retail sales in the U.S. are expected to hit $253.4 billion this season, up 5.3% year-over-year. The data is based on more than 1 trillion visits to retail sites, covering 100 million SKUs across 18 categories — making Adobe’s forecast one of the most accurate insights into online consumer behavior.
AI Takes Center Stage In Holiday Shopping
Adobe’s latest report reveals that generative AI-powered shopping tools will play a major role this year. The company expects AI traffic to surge 520% year-over-year, peaking in the 10 days before Thanksgiving.
This follows last year’s staggering 1,300% growth in AI interactions on U.S. retail sites — a clear sign that shoppers are embracing AI to simplify purchase decisions. Consumers are turning to AI not just for convenience, but for smarter product discovery and personalization.
How Consumers Are Using AI To Shop
In a survey of 5,000 U.S. shoppers, Adobe found that:
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53% plan to use AI for product research before buying.
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40% want AI-powered recommendations.
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36% rely on AI to find the best deals.
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30% seek gift inspiration using AI tools.
These behaviors highlight a growing trust in AI as a shopping assistant, especially across popular categories like electronics, toys, jewelry, and personal care.
Cyber Monday And Black Friday Still Reign Supreme
Despite the rise of AI, the biggest spending days remain unchanged.
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Cyber Monday is projected to bring in $14.2 billion, up 6.3% from last year.
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Black Friday will generate $11.7 billion, an 8.3% increase.
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Thanksgiving Day is expected to hit $6.4 billion, up nearly 5%.
Shoppers are expected to chase deep discounts averaging 28% off, with brands leveraging AI to optimize pricing, predict demand, and personalize offers.
Mobile Shopping Hits A New Milestone
Mobile continues to dominate digital retail. Adobe predicts that 56.1% of online spending this holiday season will come from smartphones — a new record.
That’s a steady climb from 54.5% in 2024 and 51.1% in 2023, signaling a lasting shift toward mobile-first shopping. Larger screens, intuitive apps, and voice-enabled AI shopping assistants are making it easier than ever to buy gifts on the go.
The Future Of AI-Driven Retail
With Adobe predicting AI-assisted online shopping to grow 520% during the 2025 U.S. holiday season, the message is clear — artificial intelligence is no longer a futuristic concept in retail; it’s the new norm.
As brands race to integrate generative AI into their e-commerce platforms, shoppers can expect smarter recommendations, personalized deals, and faster checkouts. The 2025 holiday season could mark the tipping point where AI becomes every consumer’s favorite shopping companion.
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