US Takes a Second Stab at Breaking Up Google’s Ad Empire
The US government is taking a second stab at breaking up Google with a new trial targeting its ad tech monopoly.
Matilda
US Takes a Second Stab at Breaking Up Google’s Ad Empire
The US government is taking a second stab at breaking up Google The US government is taking a second stab at breaking up Google, this time targeting its powerful advertising technology business. After winning a ruling that deemed Google a monopolist, the Justice Department (DOJ) is heading back to court with a fresh strategy that could force the tech giant to sell off parts of its ad empire. Image : Google A second chance for the DOJ Starting Monday, DOJ lawyers and Google’s legal team will face off in a federal courthouse in Alexandria, Virginia. The trial is expected to last two weeks and will determine whether Google must divest its ad exchange business to restore competition in digital advertising. This case follows Judge Amit Mehta’s landmark ruling earlier this year that found Google a monopoly in online search. While Mehta’s remedies stopped short of forcing Google to sell its Chrome browser or distribution deals, the DOJ hopes this new trial will achieve what the last one didn’t: a…
