Uber Is Trying Drone Delivery Again — This Time With Flytrex
Uber is trying drone delivery again, and this time it’s betting on a partnership with Israeli startup Flytrex. The company confirmed it will begin testing drone-powered Uber Eats deliveries in select U.S. markets by the end of this year. Alongside the trial, Uber is also making a small investment in Flytrex, though the amount wasn’t disclosed.
Image Credits:Flytrex / Flytrex
Why Uber Is Revisiting Drone Delivery
This isn’t Uber’s first attempt at drone delivery. The company experimented with the idea back in 2019 but eventually pulled back due to strict regulations and logistical challenges. It even sold its “Elevate” aviation division to Joby Aviation, shifting focus away from building its own drone program.
Now, the timing looks different. Regulations around drone operations are gradually loosening in the U.S., opening the door for new opportunities in aerial logistics. At the same time, rivals like Zipline and DoorDash are proving that drones can play a real role in last-mile delivery.
Flytrex’s Experience Could Give Uber an Edge
Flytrex isn’t new to drone delivery. The startup has already completed more than 200,000 aerial deliveries across the U.S., working with major retailers and food delivery apps. By teaming up with a proven player, Uber hopes to accelerate its Uber Eats drone rollout without building the infrastructure from scratch.
Uber’s small investment in Flytrex also signals a stronger long-term commitment. While Uber calls the investment “not material,” it reflects a strategic step toward competing in the evolving logistics space.
How This Fits Into Uber’s Bigger Vision
Beyond drone delivery, Uber has been actively re-engaging with futuristic transportation tech. The company recently partnered with Waymo to offer self-driving rides in cities like Atlanta and is working toward launching electric air taxis in the coming years.
With drones, Uber could reduce delivery times, cut costs, and expand its reach in suburban and rural areas where traditional couriers struggle. If successful, drone delivery could become a competitive advantage for Uber Eats in a crowded food delivery market.
Will Drones Finally Take Off for Uber?
The big question is whether this attempt will succeed where past efforts have failed. Regulatory approvals, consumer adoption, and logistical efficiency will determine how quickly Uber can scale drone delivery.
Still, with Flytrex’s experience and a shifting regulatory landscape, Uber has a stronger shot than before. If things go right, Uber is trying drone delivery again could mean more than just a test—it could signal the beginning of mainstream drone-powered takeout.
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