Tesla’s Ad Spend on X Plummets in 2025 Filing

Tesla’s ad spend on X has shrunk to almost nothing, dropping from $400K in 2024 to just $10K in early 2025.

Matilda

Tesla’s Ad Spend on X Plummets in 2025 Filing

Tesla’s Ad Spend on X Has Shrunk to Almost Nothing Tesla’s ad spend on X has shrunk to almost nothing in 2025, according to a fresh regulatory filing. After spending $400,000 on Elon Musk’s social media platform in 2024, the automaker looks set to slash that figure dramatically this year as sales challenges mount. Image Credits:David Paul Morris/Bloomberg / Getty Images Tesla’s Ad Budget on X Falls Off a Cliff In the first two months of 2025, Tesla spent only $10,000 on ads across X. That pace would bring its annual ad budget on the platform to just $60,000 — a drastic drop compared to the $200,000 Tesla had already spent by the same point last year. By the end of 2024, Tesla had poured another $200,000 into X ads, but that still pales compared to traditional automakers’ multi-million-dollar digital ad budgets. The new filing suggests Tesla may now be pulling back even further. Why Tesla Started Advertising in the First Place For years, Tesla relied on word of mouth and Elon Musk’s Twitter p…

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