Standard iPhone 17 Outperforms Expectations as Apple Ramps Up Manufacturing
Apple’s latest launch is already shaking up expectations. The Standard iPhone 17 Outperforms Expectations as Apple Ramps Up Manufacturing following an unexpected wave of pre-orders. Reports from The Information reveal Apple has instructed suppliers to increase daily iPhone 17 output by at least 30% to keep up with demand.
A Surprise Hit for Apple
The standard iPhone 17 is turning out to be Apple’s sleeper success of 2025. Starting at $799, it’s $200 cheaper than the iPhone Air and a full $300 less than the iPhone 17 Pro, which now begins at $1,099. This pricing strategy has clearly resonated with buyers looking for value without losing flagship-level performance.
Pro Features at a Standard Price
What makes the standard iPhone 17 stand out is how many “Pro” features it now includes. Apple added a 120Hz refresh rate and Always-On display, upgrades that were once exclusive to higher-tier models. At 6.3 inches, it even matches the size of the 17 Pro, giving users a premium feel at a more accessible price point.
What It Means for iPhone 17 Pro Sales
Apple’s push to ramp up production suggests the standard iPhone 17 is outperforming the Pro lineup in early sales. If Pro models lag behind, this shift could impact Apple’s revenue mix and gross margins for the September quarter. With production now realigned, Apple seems prepared to ride the momentum of the standard model’s popularity.
Apple’s Strategic Allocation
Before launch, Apple divided production as follows: 25% for the standard iPhone 17, 10% for the Air, and 65% for the Pro and Pro Max. The unexpected surge in demand for the base model may force Apple to rethink these allocations moving forward—hinting at a larger shift in consumer buying trends.
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