Snap’s ‘Startup Squads’ Restructure Amid Stalled Ad Revenue
Snap breaks into ‘startup squads’ as ad revenue stalls, betting on smaller teams and Snapchat+ growth to regain momentum.
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Snap’s ‘Startup Squads’ Restructure Amid Stalled Ad Revenue
Snap breaks into ‘startup squads’ as ad revenue stalls Snap is shaking up its structure in a bold move. Snap breaks into ‘startup squads’ as ad revenue stalls , with CEO Evan Spiegel announcing a shift toward small, agile teams of 10 to 15 employees. The restructuring is designed to help the company innovate faster and compete against larger rivals in the social media space. Image : Google Why Snap is betting on startup squads The decision comes at a critical time. Snap’s 5,000-person workforce has been under pressure as advertising revenue growth slowed to just 4% in the second quarter. Even more concerning, North American daily active users dipped by 2% to 98 million — a worrying trend in Snap’s most valuable market. By reorganizing into startup-like squads , the company hopes to spark creativity, speed up product development, and avoid the sluggishness that often plagues bigger tech firms. Each squad will act like a mini startup, working independently but aligned with Snap’s long-term vis…
