Snapchat’s New Lens Lets You Create AI Images Using Text Prompts
Snapchat’s new Lens lets you create AI images using text prompts, giving users a playful way to reimagine Snaps with the power of generative AI. The feature, called Imagine Lens, is available to Snapchat+ Platinum and Lens+ subscribers and takes creativity on the app to the next level.
Image Credits:Rafael Henrique/SOPA Images/LightRocket / Getty Images
With this update, users can generate, edit, and re-create Snaps by simply typing in prompts. Once an image is created, it can be shared with friends, posted to Stories, or even saved and shared outside Snapchat.
What Is the Imagine Lens?
The Imagine Lens is Snapchat’s first open-prompt image-generation Lens. Unlike other AI filters that come with limited effects, this one allows users to type in anything they imagine. From “a grumpy cat sipping coffee” to “turn me into an alien,” the creative possibilities are endless.
Snapchat has already rolled out several generative AI Lenses in the past, but this one stands out because it hands over full creative control to the user.
How It Works
To use Imagine Lens, users type in a custom text prompt describing what they want to see. The AI then generates an image in real time. Alongside custom inputs, the Lens also provides pre-loaded prompts for those who want to experiment quickly.
Some examples include:
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“Turn me into a comic strip where something heroic happens.”
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“Make me into a funny caricature.”
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“Transform this person into a skydiver.”
This flexibility makes the Lens both fun and user-friendly, especially for those new to AI-generated content.
Why It Matters
Snapchat’s move into AI-powered creativity reflects the growing trend of blending social media with generative technology. By offering users more freedom to personalize their content, Snapchat is keeping pace with platforms like TikTok and Instagram, which are also experimenting with AI tools.
For creators, this feature opens doors to producing unique, shareable content without relying on external AI apps. It keeps everything native within Snapchat, enhancing engagement and retention.
The Bigger Picture
Generative AI tools are becoming a staple in social media, and Snapchat is positioning itself as an innovator. With Snapchat’s new Lens that lets you create AI images using text prompts, the company is not just following the AI wave—it’s helping shape it.
As AI personalization becomes the norm, users can expect even more advanced tools from Snapchat in the near future, further blurring the line between imagination and reality.
