Rivian Makes Its Second Small Workforce Cut of the Year Ahead of R2 SUV Launch
Rivian makes its second small workforce cut of the year ahead of R2 SUV launch, signaling another round of adjustments as the EV startup prepares for one of its most important product rollouts. The company confirmed about 150 job cuts, mostly affecting its commercial team, which oversees sales and service operations.
Image Credits:Rivian
Why Rivian Is Cutting Jobs Again
This move comes just months after Rivian announced a similar 1% reduction in its workforce in June, which primarily impacted its manufacturing team. The latest round is smaller but reflects Rivian’s ongoing effort to streamline operations while keeping resources focused on the highly anticipated R2 SUV.
Who Is Affected by the Layoffs
According to Rivian, the employees impacted by this cut are eligible for rehire and encouraged to apply for open roles within the company. By concentrating these cuts on its commercial division, Rivian is aiming to tighten costs without slowing down R2 production momentum.
The Bigger Picture Ahead of the R2 SUV
The R2 SUV is set to be Rivian’s most affordable vehicle yet and could play a pivotal role in expanding its customer base. With competitors like Tesla, Ford, and GM pushing aggressively in the EV market, Rivian’s ability to launch the R2 successfully will be critical for long-term growth.
Rivian’s Strategy Moving Forward
While job cuts are never easy, Rivian’s measured approach shows it is trying to strike a balance between efficiency and innovation. By trimming specific teams rather than executing massive layoffs, the company is keeping its workforce agile while preparing for a crucial product launch.
