Reddit Launches Tools For Publishers To Track And Share Stories
Publishers looking to maximize visibility on Reddit now have access to new tools designed to track article performance and streamline story sharing. Reddit has expanded its Reddit Pro suite by introducing features that allow publishers to monitor how their articles perform across communities while also receiving AI-powered suggestions for better distribution. These updates make Reddit Pro a more valuable resource for publishers aiming to strengthen audience engagement.
Reddit Tools For Publisher Insights
The new features include an insights dashboard under the Links tab within Reddit Pro. Here, publishers can see exactly where their articles have been shared, along with key engagement metrics such as views, clicks, and upvotes. This data-driven approach helps publishers understand what resonates most with Reddit users, enabling them to refine their content strategies effectively.
How Publishers Can Share Stories On Reddit
Beyond tracking, publishers can now sync their RSS feeds directly with Reddit Pro, making it simple to distribute stories within relevant communities. To make the process smarter, Reddit is introducing AI-driven suggestions, guiding publishers on the best subreddits to post their content. This not only saves time but also ensures that articles reach the right audience for maximum impact.
Beta Testing And Wider Rollout
Reddit initially tested these tools with select publishers and has now expanded availability through a beta program. By opening the tools to more organizations, Reddit is strengthening its ecosystem for both professional publishers and community readers. This rollout underscores Reddit’s commitment to enhancing the platform’s role in digital publishing and news discovery.
Improving The Reader Experience
Alongside publisher-focused updates, Reddit is also improving the reader experience. When users click on a shared article, they can now swipe up to access comments without leaving the story view. This small but impactful change ensures smoother interaction, keeping readers engaged with both the content and the community discussions surrounding it.
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