Ram Ends EV Pickup Truck Plans: What Drivers Need To Know
Ram has officially ended development of its all-electric pickup, shifting focus toward an extended-range alternative. The Ram 1500 REV, once known as the Ramcharger, will replace the canceled battery-electric truck. This decision comes as demand for full-size EV pickups slows in North America, raising questions among drivers about the future of electric trucks and where automakers are heading in 2025.
Image Credits:Kirsten Korosec
Why Ram Is Ending Its EV Pickup Truck Plans
The company cited low consumer demand for full-size electric trucks as the main reason for canceling the all-electric Ram 1500 REV. While electric pickups once seemed like the next big step in the EV revolution, sales have not met expectations. Range anxiety, charging infrastructure challenges, and towing limitations remain barriers for many drivers. Instead of pushing forward with a truck that may not sell, Ram is investing in a hybrid-like approach that blends the benefits of electric power with the reliability of a gasoline generator.
The Future Of The Ram 1500 REV Extended-Range Pickup
The new Ram 1500 REV is designed to meet the needs of truck owners who require long-distance driving, towing, and heavy payload capabilities. With an estimated 690 miles of range, this extended-range pickup offers more practicality than a fully electric version. By combining a battery with a gas-powered generator, Ram hopes to deliver both sustainability and performance, setting a new benchmark in the half-ton truck segment.
What This Means For The EV Truck Market In 2025
Ram’s move signals a major shift in the EV truck market. Instead of competing head-to-head with fully electric rivals, the brand is carving out a middle ground. For truck buyers, this means more options—especially for those not ready to commit to an all-electric lifestyle. It also highlights the evolving strategies automakers are adopting as they balance innovation with consumer demand. The future of EV trucks may not be all-electric, but rather a mix of extended-range solutions that bridge today’s limitations with tomorrow’s expectations.
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