PubMatic Sues Google Over AdTech Monopoly Violations

PubMatic Sues Google Over AdTech Monopoly Violations

PubMatic Sues Google Over Monopoly Concerns PubMatic sues Google in a high-stakes lawsuit alleging that the tech giant illegally monopolized the ad technology market. The case has drawn attention as it challenges one of the biggest players in digital advertising. PubMatic claims that Google’s practices created unfair barriers, preventing fair competition and innovation in the industry. This lawsuit not only seeks billions in damages but also raises questions about the future of online advertising and how it will be regulated moving forward. Image Credits:Klaudia Radecka/NurPhoto / Getty Images Details Behind PubMatic’s Lawsuit Against Google According to the lawsuit, PubMatic argues that Google used its dominant market position to restrict opportunities for competitors. The complaint follows recent legal actions in which judges ruled against Google’s control over ad exchanges and ad servers. PubMatic’s legal team points out that the company repeatedly faced obstacles when trying to expand…