Phoebe Gates & Sophia Kianni Raise $8M for Phia Using Gen Z Playbook

Phoebe Gates & Sophia Kianni Raise $8M for Phia Using Gen Z Playbook

Phoebe Gates and Sophia Kianni Used Gen Z Methods to Raise $8M for Phia Phoebe Gates and Sophia Kianni used Gen Z methods to raise $8M for Phia, their buzzy new fashion startup that’s already making waves in the e-commerce world. The app, launched in April, has quickly captured attention from both investors and young shoppers eager for smarter ways to shop online. Image Credits:Zhamak Fullad What is Phia? Phia is a mobile app and browser extension that works like a “Google Flights for fashion.” It scans the web to compare prices across hundreds of retailers, helping users find the best deal on trending clothing and accessories. The startup’s mission is simple: make online shopping easier, smarter, and more accessible for everyone. As Gates put it, the future of fashion is about unlocking access to products that were once out of reach. Backed by Big Names Phia isn’t just a passion project — it’s a fast-scaling startup. In September, the team announced its $8 million seed round, raised in just…