Meta has officially rolled out Vibes, a short-form video feed inside the Meta AI app and on meta.ai. The company is pitching it as the next big thing for AI creativity—but users are already calling it just another stream of AI slop.
Image Credits:Jens Büttner/picture alliance / Getty Images
Think TikTok or Instagram Reels, except every video you see is computer-generated. From fuzzy creatures hopping on cubes, to cats kneading dough, to a surreal clip of an ancient Egyptian woman taking a selfie, Vibes feels like a bizarre AI-driven experiment nobody really asked for.
What Exactly Is Vibes?
Mark Zuckerberg announced Meta’s Vibes feed on Instagram with a showcase of quirky AI clips. As you scroll, you’ll see AI-generated videos from creators and random users, while Meta’s algorithm personalizes your feed over time.
Users can either:
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Generate a video from scratch.
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Remix a clip they find in the feed.
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Add music, new visuals, and filters.
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Share directly to Vibes, Instagram, or Facebook.
This makes Vibes both a standalone feed and an add-on to Meta’s existing platforms.
Behind The Scenes: AI Partnerships
Meta’s chief AI officer, Alexandr Wang, revealed that the early version of Vibes uses AI models from Midjourney and Black Forest Labs. The company is also working on its own in-house tools to eventually power the experience.
By layering music, styles, and visual effects, Meta wants Vibes to position itself as a hub for AI-generated entertainment. But critics argue it’s more about flooding the internet with disposable AI content.
The Internet Reacts To Meta’s Vibes
Despite Meta’s hype, the rollout hasn’t exactly gone smoothly. User comments under Zuckerberg’s announcement show overwhelming skepticism:
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“Gang nobody wants this.”
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“Bro’s posting AI slop on his own app.”
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“I think I speak for everyone when I say: What…?”
This mirrors the growing concern that tech giants are pushing AI features people never requested—especially when the results look more like AI junk food than meaningful content.
Why It Matters
The launch of Meta’s Vibes feed highlights two major trends:
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Big Tech is doubling down on AI-first platforms, regardless of demand.
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The line between authentic creativity and algorithmic content is getting blurry.
Whether Vibes becomes a quirky side project or Meta’s next big flop remains to be seen. For now, it’s safe to say the internet isn’t exactly “vibing” with it.
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