Jar Profitable as Millions Save in Gold via Fintech App
Indian fintech Jar turns profitable by enabling millions to save in gold through its simple, low-cost savings app.
Matilda
Jar Profitable as Millions Save in Gold via Fintech App
Indian fintech Jar turns profitable by enabling millions to save in gold Jar, the fast-growing savings app, has hit profitability — a major milestone for the startup. Indian fintech Jar turns profitable by enabling millions to save in gold , tapping into a culturally familiar habit that resonates with India’s mass market. Image : Google Unlike most consumer fintechs that focus on credit or premium banking, Jar’s strategy is simple: empower everyday Indians to save as little as ₹10 (about $0.11) daily in digital gold. This low barrier has attracted first-time savers from underserved communities. From ₹10 savings to 35 million users Jar’s model appeals to India’s low- to middle-income population, a segment often excluded from formal finance. With over 35 million registered users across 12,000 zip codes, the app has unlocked savings for those outside major metros. Co-founder and CEO Nishchay AG shared that over 60% of Jar’s users are from tier-2 and tier-3 towns , and more than 95% are saving fo…
