EU fines Google $3.5B for adtech abuse, citing antitrust violations. Learn what this means for digital markets and Google’s response.
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EU Fines Google $3.5 Billion Over Adtech Abuse Understanding The EU Fine On Google
The European Union has fined Google $3.5 billion for adtech abuse, citing violations of antitrust rules. Regulators found that Google favored its own advertising services, creating unfair competition in the digital ad market. This penalty is one of the largest imposed by the EU, highlighting how global watchdogs are cracking down on tech giants that misuse market dominance. Many users are asking why Google was fined and what it means for the future of digital advertising, and this case offers clear insights. Image Credits:NurPhoto / Getty Images Why The EU Found Google Guilty Of Adtech Abuse
According to the European Commission, Google unfairly promoted its ad exchange, AdX, within its publisher ad server and ad-buying tools. This “self-preferencing” behavior gave Google an unfair edge, disadvantaging rival platforms. Regulators stressed that such actions undermine trust in digital markets, making it harder for competitors to thrive. Google now has 60…
