eBay to acquire social marketplace platform Tise in a move that signals the company’s push to attract younger, socially engaged shoppers. The acquisition, announced on Monday, expands eBay’s consumer-to-consumer strategy and taps into the growing demand for secondhand fashion and sustainable retail.
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The Oslo-based Tise is well-known among Gen Z and millennial shoppers for its community-driven approach. Features like following sellers, liking and commenting on listings, and personalized product recommendations give the app a social-first feel that eBay plans to integrate into its marketplace experience.
Why eBay Wants Tise
Tise was the first company backed by eBay Ventures in 2022, and this acquisition represents a natural next step. By bringing Tise fully into the fold, eBay aims to modernize its platform with social commerce tools, on-trend inventory, and a loyal, highly engaged community.
Oliver Klinck, VP and GM of Global Markets Success and C2C at eBay, noted that the move will help accelerate Tise’s growth strategy and unlock new opportunities for innovation. More importantly, it positions eBay as a stronger player in the circular economy, appealing to consumers who prioritize sustainability.
Strengthening C2C and Sustainable Retail
With eBay to acquire social marketplace platform Tise, the company is doubling down on its consumer-to-consumer offerings. Tise’s emphasis on secondhand fashion and interior design aligns with the rising demand for sustainable shopping options. By combining eBay’s scale with Tise’s community-first model, the deal is designed to create a fresh and modern resale experience.
The deal is expected to close by the end of the fourth quarter of 2025, pending customary approvals. For eBay, the acquisition marks more than just an expansion — it’s a strategic bet on the future of social commerce, sustainability, and connecting with the next generation of online shoppers.
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