Atlassian Acquires DX, a Developer Productivity Platform, for $1B
Atlassian acquires DX, a developer productivity platform, for $1B in its biggest deal yet. The acquisition signals Atlassian’s push to strengthen its suite of tools for engineering and software teams worldwide.
Image Credits:Bloomberg / Contributor
DX, founded just five years ago, has quickly become a trusted name for enterprises seeking to understand bottlenecks in their engineering workflows. With this move, Atlassian is doubling down on helping companies ship software faster without overwhelming developers.
Why Atlassian Acquired DX
Atlassian, best known for tools like Jira, Trello, and Confluence, had been working internally on a developer productivity tool for three years. But CEO Mike Cannon-Brookes admitted it became clear that partnering with DX was the smarter path.
DX already had an impressive footprint, with more than 350 enterprise customers, including GitHub, ADP, and Adyen. Even more telling—90% of those customers were already Atlassian users, making the integration seamless.
What Makes DX Stand Out
DX wasn’t built as just another metric-tracking tool. Its founders, Abi Noda and Greyson Junggren, launched the platform to address a gap in understanding what truly slows down engineering teams.
Instead of relying on superficial metrics, DX blends both qualitative and quantitative insights. That means teams don’t just see numbers—they gain real context on what’s working, what’s not, and how to fix it.
A Fast-Growing Startup with Big Impact
Since emerging from stealth mode in 2022, DX has tripled its customer base every year while raising less than $5 million in funding. That kind of growth is rare in today’s tech landscape, and it caught Atlassian’s attention.
The platform’s success highlights a growing demand for tools that make developers’ lives easier while giving leaders actionable insights. For Atlassian, acquiring DX ensures its place at the center of modern software development.
The Future of Developer Productivity with Atlassian + DX
The $1B deal isn’t just about buying a fast-growing startup—it’s about the future of work. Engineering teams are under constant pressure to deliver, but traditional productivity tracking often misses the mark.
By bringing DX into its ecosystem, Atlassian is betting on a new era where developer well-being and efficiency go hand in hand. The acquisition will likely mean deeper integrations across Atlassian’s existing products, offering enterprises a unified view of their engineering effectiveness.
What This Means for Enterprises
For companies already using Atlassian’s project management tools, the deal could deliver immediate benefits. Instead of juggling disconnected platforms, leaders will have a more holistic way to evaluate team performance.
And for developers, DX’s approach may help reduce the feeling of being monitored while still providing managers with insights that actually improve workflows.
Atlassian’s $1B acquisition of DX shows how critical developer productivity has become in today’s tech-driven economy. With more companies relying on software to run their businesses, tools that improve engineering output without burning out developers are invaluable.
This acquisition doesn’t just expand Atlassian’s toolkit—it sets the stage for the future of how teams build and ship products.
