Amazon Confirms Prime Big Deals Day for October 7–8
Amazon to host Prime Big Deals Day sales event on October 7 and 8, giving shoppers worldwide another chance to score massive discounts ahead of the holiday season. The two-day shopping extravaganza kicks off at 12:01 AM PT on October 7 and will feature thousands of deals across categories.
This marks Amazon’s second major sales event of the year, following its traditional summer Prime Day. With this October event, the company is leaning into holiday prep shopping and competing with early Black Friday sales.
AI-Powered Shopping Experience
Amazon is betting big on AI to transform how customers shop during Prime Big Deals Day. Shoppers will be able to use Rufus, Amazon’s AI shopping assistant, along with powerful visual search tools like Amazon Lens and Lens Live. These tools make it easier to find items instantly by snapping a photo or pointing a camera at a product.
In addition, Alexa+, Amazon’s conversational assistant, will allow users to track deals in real time and get personalized recommendations.
Early Deals for Prime Members
Leading up to the October 7–8 event, Prime members will get early access to exclusive offers. Discounts will include:
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Amazon devices and Amazon brand products
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Kindle book deals
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Artist merchandise from Amazon Music and Amazon.com
These early deals are designed to build momentum ahead of the main shopping days, giving Prime members a head start.
Exclusive Prime Perks
The Prime Big Deals Day sales event won’t just focus on product discounts. Prime members will also enjoy:
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Early access to tickets for Wicked: For Good
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Fuel discounts
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Free McDonald’s meals via Grubhub+
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Extra cashback rewards for Prime Young Adult members
Amazon is positioning these perks as a way to make Prime membership more valuable year-round.
Global Expansion of Prime Big Deals Day
This year’s event won’t just be limited to the U.S. Shoppers in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK will be able to participate.
For the first time, Colombia, Ireland, and Mexico are joining the list of countries eligible for Prime Big Deals Day offers, highlighting Amazon’s global push for Prime adoption.
Why This Event Matters
With Amazon to host Prime Big Deals Day sales event on October 7 and 8, the company is doubling down on creating a holiday shopping season that starts earlier than ever. By blending AI-powered shopping tools, exclusive member benefits, and a growing global reach, Amazon aims to stay ahead of competitors like Walmart and Target.
For shoppers, it’s another chance to snag deep discounts before Black Friday chaos begins.
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