Amazon launches Lens Live, an AI-powered shopping tool for use in the real world
Amazon launches Lens Live, an AI-powered shopping tool for use in the real world, designed to make shopping more seamless and interactive. The new feature enhances the existing Amazon Lens by allowing customers to point their phone at items around them and instantly see related products on Amazon. Integrated with Amazon’s AI shopping assistant Rufus, Lens Live helps users make smarter buying decisions with instant product insights.
Image Credits:Amazon
How Lens Live changes the shopping experience
Unlike the original Amazon Lens, which required uploading images or scanning barcodes, Lens Live works in real time. Shoppers can now point their cameras at objects in the real world—like clothing, gadgets, or home décor—and get instant recommendations in a swipeable carousel at the bottom of the screen. This makes product discovery faster, easier, and more engaging for mobile shoppers.
Part of Amazon’s bigger AI shopping strategy
The launch of Lens Live reflects Amazon’s broader push into AI-powered shopping experiences. Over the past year, Amazon has introduced features like AI shopping guides, smarter product reviews, AI audio summaries, personalized prompts, and tools for finding clothes that fit. Each update is aimed at making the shopping journey more intuitive while building trust and convenience for customers.
Why Lens Live matters for shoppers and retailers
Amazon’s new AI-powered shopping tool taps into a common consumer behavior—comparison shopping in physical stores. With Lens Live, customers can instantly check prices, explore alternatives, and access detailed product insights before making a purchase. For retailers, this represents a new way to connect with shoppers at the exact moment they’re making buying decisions, bridging the gap between offline browsing and online buying.
إرسال تعليق