Amazon Lens Live: AI Shopping Tool for Real-World Use

Amazon launches Lens Live, an AI-powered shopping tool for real-world use, transforming how customers discover and shop instantly.
Matilda
Amazon Lens Live: AI Shopping Tool for Real-World Use
Amazon launches Lens Live, an AI-powered shopping tool for use in the real world Amazon launches Lens Live, an AI-powered shopping tool for use in the real world, designed to make shopping more seamless and interactive. The new feature enhances the existing Amazon Lens by allowing customers to point their phone at items around them and instantly see related products on Amazon. Integrated with Amazon’s AI shopping assistant Rufus, Lens Live helps users make smarter buying decisions with instant product insights. Image Credits:Amazon How Lens Live changes the shopping experience Unlike the original Amazon Lens, which required uploading images or scanning barcodes, Lens Live works in real time. Shoppers can now point their cameras at objects in the real world—like clothing, gadgets, or home décor—and get instant recommendations in a swipeable carousel at the bottom of the screen. This makes product discovery faster, easier, and more engaging for mobile shoppers. Part of Amazon’s bigger AI sho…