Amazon Faces Jury Trial Over Prime Trickery Allegations
A jury will decide if Amazon illegally tricked people into paying for Prime in a landmark FTC case.
Matilda
Amazon Faces Jury Trial Over Prime Trickery Allegations
A Jury Will Decide if Amazon Illegally Tricked People Into Paying for Prime A jury will decide if Amazon illegally tricked people into paying for Prime, marking one of the most high-profile battles between the tech giant and the U.S. Federal Trade Commission (FTC). The month-long trial begins this week in Seattle and could reshape how Amazon markets and manages its popular subscription service. Image : Google Why the Amazon Prime Trial Matters The case centers on allegations that Amazon used deceptive tactics—known as “dark patterns”—to push customers into signing up for Prime, often without clear consent. According to the FTC, Amazon then made the cancellation process intentionally confusing and slow, keeping users locked into recurring payments. If proven, the lawsuit claims Amazon violated Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA), both of which require clear disclosures and easy cancellation options. The Stakes for Amazon The trial is significant no…
