YouTube’s ‘Hype’ Feature for Smaller Creators Goes Global

YouTube’s ‘Hype’ Feature for Smaller Creators Goes Global

YouTube’s ‘Hype’ Feature That Boosts Smaller Creators Launches Globally YouTube’s Hype feature that boosts smaller creators launches globally, marking a major step in helping emerging talent gain visibility. Originally announced at Google’s Made on YouTube event in 2024, the feature is designed to give passionate fans more ways to support their favorite creators while helping fresh content rise above the noise. Image Credits:YouTube What Is YouTube’s Hype Feature? Hype is a dedicated button that appears just below the familiar “like” button on YouTube videos. Fans can use it to directly support creators with fewer than 500,000 subscribers, making it easier for smaller channels to break through YouTube’s algorithm-driven ecosystem. With this rollout, Hype is now live in 39 countries, including the U.S., U.K., India, Japan, Korea, and Indonesia. How Does the Hype Feature Work? Viewers can hype up to three videos per week. Each hype adds points to a video, increasing its visibility on a new lea…