X’s declining Android app installs are hurting subscription revenue as mobile growth slows worldwide.
Matilda
X’s Declining Android App Installs Hurt Subscription Revenue X’s Declining Android App Installs Are Hurting Subscription Revenue Elon Musk’s X is facing a major challenge: declining Android app installs are hurting subscription revenue. While downloads on iOS continue to rise, Google Play sees a steep drop in new users. In July 2025, X’s Android installs fell by 44% year-over-year , even as iOS downloads grew 15% . Image : Google This slowdown is dragging down X’s overall mobile performance. Total mobile downloads dropped 26% year-over-year in July, a slight improvement from June’s 35% decline , mainly due to Android’s ongoing struggles. Android Struggles Impacting Revenue The decline in Android app installs is more than just a numbers issue. Lower downloads directly affect subscription revenue , as fewer users engage with the app and upgrade to premium tiers. For X, Android represents a critical segment that can no longer be ignored. App intelligence provider Appfigures highlighted that X’s Android app has long been problematic. Bugs, frequent crashes, …