Upwork Expands into Corporate Staffing with Strategic Acquisitions

Upwork shifts beyond freelancers by acquiring Bubty and Ascen to build a new enterprise staffing business.
Matilda
Upwork Expands into Corporate Staffing with Strategic Acquisitions
Upwork’s Bold Move into Corporate Staffing Upwork is transforming how companies hire by moving beyond freelance work and entering the broader corporate staffing market. Through the acquisitions of Bubty and Ascen, Upwork is building a standalone enterprise-focused business that aims to redefine how organizations access talent. This shift reflects the growing demand from Upwork’s enterprise clients who want more than just freelance support—they’re asking for fully compliant, scalable staffing solutions. By incorporating employer of record (EOR), agent of record (AOR), and staff augmentation services, Upwork is positioning itself to become a full-service talent partner. This move is more than just expansion—it’s a strategic evolution that could reshape the future of staffing. Image Credits:SOPA Images / Contributor / Getty Images Upwork expands enterprise offerings through Bubty and Ascen With the acquisition of workforce management platform Bubty and a signed agreement to acquire global co…