TikTok’s New Community Guidelines for 2025: LIVE Creators, AI Content, and Commercial Rules Explained
TikTok’s new community guidelines are rolling out with subtle but important updates that directly affect creators, brands, and everyday users. The changes, effective September 13, 2025, focus on TikTok LIVE creators, AI-generated content, and commercial activity on the platform. These revisions aim to clarify existing rules while aligning with global regulations such as the Digital Services Act in the EU and online safety requirements in other regions. For creators wondering what this means, the latest TikTok community guidelines highlight responsibilities during live streams, limitations on AI content, and stricter disclosure rules for commercial posts.
Image Credits:Jakub Porzycki / NurPhoto / Getty Images
TikTok Community Guidelines for LIVE Creators
One of the most significant updates in TikTok’s community guidelines relates to LIVE sessions. TikTok emphasizes that creators are fully responsible for what happens during their live streams, even when using third-party tools like voice-to-text or real-time translation. This means if inappropriate comments or content slip through these tools, the creator—not the tool—bears accountability. To remain compliant, LIVE hosts must monitor these features closely, ensuring that all interactions align with TikTok’s standards. This adjustment places more responsibility on creators but also helps foster safer and more trustworthy live experiences for audiences.
TikTok Community Guidelines on AI Content
AI-generated content continues to rise in popularity, and TikTok’s updated guidelines reflect this shift. While creative use of AI tools is still permitted, the platform now limits the types of AI content allowed. The rules aim to reduce misinformation, harmful impersonations, and manipulated videos that could mislead audiences. Creators must label AI-generated content clearly, ensuring transparency for viewers. By doing so, TikTok not only protects users but also sets clearer boundaries around the role of artificial intelligence in shaping content. These changes signal the platform’s intention to balance innovation with safety.
TikTok Community Guidelines for Commercial Content
Monetization remains at the heart of TikTok’s growth, but the updated guidelines introduce new rules for creators and brands engaging in commercial activities. TikTok now requires creators to disclose any form of commercial content, whether it’s sponsored posts, brand collaborations, or affiliate promotions. Additionally, the platform warns that visibility may be reduced for videos that direct users to purchase products outside TikTok Shop in regions where the marketplace is available. This adjustment reinforces TikTok’s focus on keeping transactions within its ecosystem while encouraging transparency between creators and audiences.
What TikTok’s New Community Guidelines Mean for Users and Creators
The 2025 TikTok community guidelines bring together three clear priorities: accountability, transparency, and personalization. For creators, the rules demand a higher level of responsibility during live streams, stricter compliance when using AI tools, and honest disclosure of paid promotions. For users, the updated guidelines mean safer browsing experiences, more trustworthy AI-generated content, and clearer boundaries around commercial activity. While the changes may seem subtle, they reflect TikTok’s broader mission to provide a safe, engaging, and authentic space for content creation and interaction.
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