Threads 400 million monthly active users milestone marks rapid growth
Threads has reached an impressive milestone of 400 million monthly active users, just two years after its launch. Originally introduced as a direct competitor to X (formerly Twitter), the platform’s growth reflects a significant shift in how people engage with real-time social media conversations. Instagram head Adam Mosseri shared the news, highlighting that the platform’s mission has evolved from a bold experiment to a thriving space for open discussion and idea sharing. With consistent updates, a growing community, and increasing daily engagement, Threads is steadily positioning itself as one of the most influential social platforms in 2025.
Image Credits:Jakub Porzycki/NurPhoto/ Getty Images
Threads sees surge in daily engagement
Over the past year, Threads has not only grown in monthly users but also significantly increased daily activity. Recent analytics show that its mobile app for iOS and Android reached 115.1 million daily active users in June 2025—a 127.8% year-over-year increase. This surge puts Threads within striking distance of X, which recorded 132 million daily active mobile users during the same period but faced a slower 15.2% growth rate. The numbers suggest that Threads is resonating with users who seek fresh, dynamic conversations without the divisiveness often associated with older platforms. The steady climb in daily activity also underscores the effectiveness of Meta’s integration with Instagram, which makes onboarding seamless for new users.
Why Threads is closing the gap on X
Threads’ momentum can be attributed to several strategic factors. The platform benefits from Instagram’s massive existing user base, allowing instant reach and effortless cross-platform sharing. Its focus on creating a positive and engaging environment—rather than chasing controversy—has also attracted communities looking for healthier online interactions. Furthermore, Meta has invested heavily in improving user experience with features like enhanced search, topic-based feeds, and more robust moderation tools. As X continues to navigate leadership changes and a shifting identity, Threads is capitalizing on the opportunity to attract users seeking stability and innovation in social media.
The future of Threads in the social media landscape
If current trends continue, Threads could soon surpass X in daily mobile activity, potentially reshaping the hierarchy of real-time conversation platforms. Its growth trajectory suggests that Meta’s strategy of combining familiar design elements with new community-focused features is paying off. However, maintaining momentum will require ongoing innovation, transparent moderation practices, and the ability to adapt to changing user behaviors. With 400 million monthly active users and a clear upward trajectory, Threads is no longer just a challenger—it’s becoming a central player in the future of social networking. The next few years will determine whether it can solidify its position as the go-to platform for real-time conversations in a rapidly evolving digital world.
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