Terraton Wants to Be the McDonald’s of Biochar With a Franchise Model

Terraton Wants to Be the McDonald’s of Biochar With a Franchise Model

Terraton Wants to Be the McDonald’s of Biochar When you hear McDonald’s, you think of consistency—franchises that look and operate the same no matter where you go. Now, Terraton wants to be the McDonald’s of biochar, applying that same playbook to carbon removal. The company is betting that a franchise-style system could scale biochar production faster than ever before. Image Credits:Rene Notenbomer / Getty Images Biochar is a powerful climate technology that transforms agricultural waste into a carbon-sequestering fertilizer. But despite its potential, adoption has been slow because building biochar facilities is complex and costly. Terraton believes its “business-in-a-box” model can change that. A Franchise for Carbon Removal Terraton recently raised an $11.5 million seed round to bring its biochar franchise vision to life. The round was led by Lowercarbon Capital and Gigascale Capital, with ANA Holdings’ Future Frontier Fund, East Japan Railway’s Co-Benefits Fund, and several prominent …