Rapido Food Delivery: India’s Ride-Hailing Giant Enters the Market
Rapido, one of India’s most popular ride-hailing platforms, has officially entered the food delivery market with its new service, Ownly. This move marks Rapido’s first major step toward competing with established leaders like Swiggy and Zomato in India’s rapidly growing food delivery sector. For many consumers in Bengaluru, this could mean more options for timely, reliable, and convenient food delivery right from their favorite local restaurants. Rapido food delivery is currently being tested in select neighborhoods, giving users a firsthand experience of the service before a full-scale launch.
Where Rapido Food Delivery Is Testing in Bengaluru
Rapido’s food delivery pilot, Ownly, is being rolled out in key areas of Bengaluru to understand local demand and operational dynamics. The service is currently active in neighborhoods such as BTM Layout, HSR Layout, and Koramangala, which are known for their vibrant dining culture and dense population. By starting in these strategic locations, Rapido can gauge user response and fine-tune its service before expanding to other parts of the city. This localized testing approach ensures that the platform delivers food efficiently while maintaining the quality and speed that customers expect.
Ownly: Rapido’s Strategic Move into Food Delivery
The creation of Ownly is managed through Rapido’s subsidiary, Ctrlx Technologies, with leadership including Rapido’s co-founder Aravind Sanka and vice president of finance Vivek Krishna. Setting up a separate subsidiary may be a strategic move to prevent potential conflicts of interest, particularly because Swiggy currently owns a minority stake in Rapido. This structure allows Rapido to focus solely on its food delivery ambitions while maintaining operational independence. By separating the food delivery service from the ride-hailing business, Rapido can innovate freely, offer tailored promotions, and experiment with delivery logistics that best suit customers in urban areas.
Why Rapido Food Delivery Could Challenge Market Leaders
Rapido’s entry into food delivery comes at a time when India’s food delivery market is booming. Customers increasingly value quick, reliable, and flexible options, and Rapido’s existing ride-hailing network gives it a logistical advantage. With Ownly, users can expect streamlined deliveries, competitive pricing, and promotions that rival established players. Additionally, Rapido’s tech-driven platform allows for easy app navigation, order tracking, and timely updates, all of which are critical for a positive user experience. As Rapido expands its food delivery network, it has the potential to become a serious competitor to Swiggy and Zomato, offering urban customers more choices and driving innovation in India’s food delivery ecosystem.
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