Labubu is on track to hit $1 billion in sales this year, fueled by celebrity influence, collector hype, and global demand.
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Labubu Could Reach $1 Billion In Sales This Year Labubu’s Rise To A Billion-Dollar Business
Labubu is more than just a plush monster toy—it’s becoming a global sensation that could reach $1 billion in sales this year. According to recent financial reports, Pop Mart’s Monsters series, which includes the fan-favorite Labubu, generated approximately $670 million in the first half of 2025. That explosive growth suggests the quirky toy is on track to cross the billion-dollar milestone by year’s end, proving how massive the demand has become for this collectible. Image Credits:LILLIAN SUWANRUMPHA / Contributor / Getty Images Labubu’s Explosive Popularity Among Fans
The success of Labubu is fueled by a combination of unique design, collectible appeal, and pop culture influence. Released in “blind box” format, every purchase carries an element of surprise, making the toys addictive to collectors. What truly boosted Labubu’s popularity, however, was the attention from global celebrities and influencers who proudly showcased the plush on social…
