How AI Boosted Time Spent on Facebook and Instagram in Q2
Meta credits AI for boosting engagement on Facebook and Instagram, driving growth in Q2 2025.
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How AI Boosted Time Spent on Facebook and Instagram in Q2 AI Increased Time Spent on Facebook and Instagram in Q2 Meta CEO Mark Zuckerberg revealed that AI increased time spent on Facebook and Instagram during the second quarter of 2025, fueling higher engagement and growth across the company’s family of apps. As social media users grow more vocal about “AI slop,” or low-quality AI-generated posts flooding platforms, Meta insists its AI tools are actually making the experience more relevant and enjoyable. The company’s advanced recommendation systems are helping users discover content that aligns with their interests, ultimately increasing the time they spend scrolling and interacting on the apps. Image Credits:Chesnot / Getty Images According to Zuckerberg, these AI-driven improvements have led to a 5% rise in time spent on Facebook and a 6% increase on Instagram in just one quarter. This surge highlights how strategic use of artificial intelligence can drive engagement, even as the social media landscape becomes more competitive. With billion…