German Court Blocks Apple’s Claim That Watch Is Carbon Neutral
Not so fast: German court says Apple can’t call Watch carbon neutral after challenge over carbon credit offsets.
Matilda
German Court Blocks Apple’s Claim That Watch Is Carbon Neutral Not so fast: German court says Apple can’t call Watch carbon neutral Apple’s big sustainability milestone just hit a legal roadblock. Not so fast: German court says Apple can’t call Watch carbon neutral , despite the company’s bold claims about the Apple Watch Series 9 and Series 10. Image Credits:Darrell Etherington When Apple launched the Series 9 in 2023, it touted the smartwatch as its first fully carbon-neutral product, covering everything from production to disposal. But now, German judges have ruled that Apple’s approach doesn’t hold up under scrutiny. Why Apple’s Carbon-Neutral Claim Was Challenged The case centers on Apple’s reliance on carbon credits. Each aluminum Apple Watch Series 9 and Series 10 produces just over 8 kilograms of CO₂ emissions. Apple offsets those emissions by funding carbon credit projects — specifically eucalyptus tree plantations in Paraguay. The environmental group Deutsche Umwelthilfe (DUH) filed the lawsuit, arguing that Apple’s marketing misled consumers …
