Apple TV+ Price Increase To $12.99 Monthly

Apple TV+ raises its subscription price to $12.99 monthly. Learn what this price hike means for new and existing subscribers.
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Apple TV+ Price Increase To $12.99 Monthly
Apple TV+ Price Increase: Subscription Now Costs $12.99 Monthly Apple TV+ has announced a new subscription price of $12.99 per month, marking a 30% jump from its previous $9.99 rate. This Apple TV+ price increase takes effect immediately for new customers, while existing subscribers will see the change reflected 30 days after their next billing cycle. The annual plan remains steady at $99.99, and the Apple One bundle pricing continues unchanged. Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty Images Why Apple TV+ Increased Its Price To $12.99 Apple has steadily raised its streaming prices over the years. When the service launched in 2019, Apple TV+ started at $4.99 monthly. By 2023, it had risen to $9.99, and now the latest adjustment pushes it to $12.99. While Apple TV+ continues to earn critical acclaim and awards, the service has yet to match the subscriber numbers of larger platforms. Reports also suggest the company is losing more than $1 billion annually on streaming op…