AI

Amazon Eyes Ad Integration in Alexa+ Conversations

Amazon may soon serve ads during Alexa+ chats, reshaping how we interact with smart assistants.

Matilda

Amazon Eyes Ad Integration in Alexa+ Conversations

Amazon’s Push Toward Ads in Alexa+ Conversations Amazon’s CEO Andy Jassy has revealed plans that may redefine how we interact with voice assistants—by introducing ads in Alexa+ conversations . This surprising announcement came during the company’s Q2 2025 earnings call, where Jassy explained that multi-turn conversations with Alexa+ offer an emerging opportunity for advertising. For users already relying on Alexa+ for shopping and daily interactions, the potential for ad integration raises key questions: Will this improve product discovery or simply add noise to an otherwise seamless experience? Image Credits:Michael Nagle/Bloomberg / Getty Images With generative AI becoming central to Amazon’s upgraded Alexa+, the tech giant is eyeing monetization strategies similar to competitors like Google and OpenAI. While past ad implementations in Alexa have been minimal—like pre-recorded ads or product suggestions on Echo Show screens—this next step could signal a new era for conversational commer…

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