AI in Fashion Advertising Sparks Vogue Controversy
Vogue’s AI model ad ignites debate over fashion’s digital future and the impact of AI on real models.
Matilda
AI in Fashion Advertising Sparks Vogue Controversy AI in Fashion Advertising: The Controversy Behind Vogue’s AI Model The rise of AI in fashion advertising is sparking heated debate, with many wondering whether artificial intelligence will redefine modeling—or erase traditional opportunities altogether. The recent uproar over Vogue’s AI-generated ad highlights a growing tension in the fashion world: convenience and cost-effectiveness for brands versus authenticity and representation for human models. This incident has left both industry professionals and fashion enthusiasts questioning whether AI-driven campaigns enhance creativity or strip the industry of its human touch. Image Credits:Guess The Vogue AI Model Uproar The controversy began when Vogue’s July print edition featured an ad for Guess that included a flawless model—thin yet curvy, with glossy blond hair and perfectly symmetrical features. At first glance, she seemed to embody the typical high-fashion aesthetic, but a critical detail sparked backlash: she wasn’t real. The model …