Why Weekly Subscriptions Are Dominating iOS App Revenue in 2025

Weekly subscriptions now drive 46% of iOS app revenue—learn why they're rising, who's benefiting, and what this trend means for developers.
Matilda
Why Weekly Subscriptions Are Dominating iOS App Revenue in 2025
Why Weekly Subscriptions Are Dominating iOS App Revenue in 2025 In 2025, weekly subscriptions have emerged as the top monetization model for iOS apps, outpacing monthly, annual, and one-time purchases. According to a recent report by Adapty, a leading app revenue management platform, these short-term plans now contribute 46% of all in-app purchase revenue on iOS. Developers and marketers are increasingly turning to weekly subscriptions due to their potential for high returns and user engagement. If you're wondering why apps like Spotify and Canva are experimenting with weekly pricing or how this trend impacts user retention, you're not alone. This shift is reshaping the mobile subscription economy, especially in high-revenue markets like the U.S. and Europe. Image : Google The Growth of Weekly Subscriptions in the iOS Ecosystem Weekly subscription models are gaining momentum across the App Store due to their flexibility and high yield. Adapty's analysis of $1.9 billion in reve…