Twitch Begins Testing Vertical Video Streams with Select Users
Twitch launches vertical video tests to rival TikTok and Reels, with select streamers trying out the new dual-format streaming experience.
Matilda
Twitch Begins Testing Vertical Video Streams with Select Users Twitch Starts Testing Vertical Video Streams with Select Creators Twitch is finally dipping its toes into the short-form video space by testing vertical video streams—a move that has caught the attention of both creators and viewers alike. The vertical video feature on Twitch aims to replicate the popularity of TikTok, YouTube Shorts, and Instagram Reels, making the platform more competitive in a mobile-first content landscape. Twitch first revealed its intention to experiment with vertical content at TwitchCon Rotterdam earlier this year, and now, these tests have quietly gone live for a limited group of streamers, as revealed by app analysis firm AppSensa. Image Credits:LIONEL BONAVENTURE/AFP via Getty Images / Getty Images The feature, still in its alpha stage, offers early insights into what Twitch users might expect from this new format. Alongside dedicated UI elements for vertical viewing and dual-format capabilities, Twitch is signaling a big shift from its traditional landscape-o…
