Tumblr to WordPress Migration Halted: Automattic Shifts Priorities

Automattic pauses Tumblr to WordPress migration, focusing on user-demanded features instead of backend changes.
Matilda
Tumblr to WordPress Migration Halted: Automattic Shifts Priorities
Automattic Puts Tumblr to WordPress Migration on Hold: What It Means for Users Automattic has officially paused its much-anticipated plan to migrate Tumblr’s backend to WordPress. This decision, confirmed by CEO Matt Mullenweg on The Verge's Decoder podcast, is stirring curiosity among Tumblr fans, WordPress developers, and the broader blogging community. The shift was initially seen as a step toward modernizing Tumblr and bringing it closer to the open social web, but with the project now “on hold indefinitely,” many are asking: what does this mean for Tumblr’s future? Why has Automattic changed direction? And what does this tell us about where the company is placing its bets in 2025? If you’ve been following the evolution of content platforms, this development is a crucial indicator of the industry’s current trajectory. Image Credits:Automattic Why Automattic Paused the Tumblr to WordPress Migration When Automattic first acquired Tumblr in 2019, speculation surged that a full integr…