Perplexity's India Bet to Outpace OpenAI in Global AI Race
Perplexity is expanding rapidly in India, using key telecom deals to challenge OpenAI in the global AI market.
Matilda
Perplexity's India Bet to Outpace OpenAI in Global AI Race Perplexity India Expansion: A Strategic Shortcut to Beat OpenAI As OpenAI continues its dominance in Western markets, Perplexity’s India expansion is emerging as a bold, calculated move to outpace its rival in the global AI race. With India's massive digital population and fast-growing smartphone penetration, Perplexity is capitalizing on an opportunity to scale quickly, cost-effectively, and at an unprecedented volume. Its latest partnership with Bharti Airtel gives 360 million subscribers access to Perplexity Pro for free—an offer that could dramatically shift the AI adoption landscape in the region. By embedding itself in the daily digital experience of millions of Indians, Perplexity is betting that India will become its launchpad for global dominance. Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty Images This focus on India isn't just about numbers—though the data is compelling. According to Sensor Tower, Perplexity’s app downloads in India soared by 600% year-o…