Peacock Streaming Service Price Increase: What You Need to Know in 2025
If you’re a subscriber wondering about the latest Peacock streaming service price increase, you’re not alone. NBCUniversal is once again raising the cost of its streaming plans, making this the third hike in just three years. Beginning July 23, 2025, the ad-supported plan jumps from $7.99 to $10.99 per month, while the Premium Plus plan—which offers fewer ads—rises from $13.99 to $16.99 monthly. For those who pay yearly, the new pricing sits at $110 for Premium and $170 for Premium Plus. These changes reflect Peacock's positioning strategy as it tries to compete with other top platforms like Netflix and Disney+. But will subscribers stick around with higher costs?
How the Peacock Streaming Service Price Increase Compares to Competitors
Peacock's new pricing structure places it at the higher end of the market for ad-supported streaming options. At $10.99 per month, Peacock now costs more than Netflix’s ad-supported tier ($6.99), Disney+ ($7.99), and even Paramount+ and Max (formerly HBO Max), both of which hover around $7.99. NBCUniversal defends the price hike by arguing that Peacock remains “underpriced” given the premium value of its exclusive content—including live sports, NBC and Bravo current-season shows, and a growing library of originals. Yet, many users are starting to weigh whether the added content justifies the steeper price tag.
To soften the blow, Peacock is testing a new “Select” plan, expected to launch soon at $7.99 per month. This budget-friendly tier will offer current NBC and Bravo shows and a limited selection of older titles, aiming to appeal to casual viewers who don’t need full access to Peacock’s entire catalog. Still, whether that will offset subscriber churn from the main price hike remains to be seen.
What This Means for Current and Future Peacock Subscribers
If you're an existing subscriber to Peacock, your next billing cycle after August 22, 2025, will likely reflect the higher monthly or annual fees. New subscribers, on the other hand, will face the increased pricing starting July 23, 2025. That gives current users about a month of buffer time to decide whether to upgrade, downgrade, or cancel. With rising costs across all major streaming services, budgeting for entertainment is becoming more of a strategic decision for households.
It’s worth noting that Peacock still offers live sports coverage, including the NFL, Premier League, and upcoming Olympic content, making it valuable for sports fans. However, cord-cutters now have more options than ever. With free ad-supported TV (FAST) services like Pluto TV and Tubi gaining traction, viewers may begin reassessing what they’re willing to pay for—and whether Peacock’s price increase reflects true added value or just market inflation.
Why Peacock Keeps Raising Prices—and What Viewers Can Do About It
The consistent Peacock streaming service price increase reflects a broader industry trend. Streaming platforms are under pressure to turn profits, especially as subscriber growth slows and content licensing becomes more expensive. NBCUniversal's leadership sees this as an opportunity to reposition Peacock as a premium player, not just a budget option. But with increased prices come increased expectations—from better content curation to fewer technical issues and more original programming.
As a viewer, staying proactive is key. Check for bundle deals—some internet or mobile plans still offer Peacock discounts. Monitor for seasonal promotions, and don’t hesitate to pause or cancel your subscription if you're not using it regularly. With flexible month-to-month billing and an evolving lineup of content, consumers have more control than ever. Whether you stay, switch, or opt for a cheaper tier like “Select,” know that these decisions help shape the streaming landscape in 2025 and beyond.
The 2025 Peacock streaming service price increase may frustrate long-time subscribers, but it’s a move NBCUniversal sees as necessary in a hyper-competitive market. With new pricing, experimental plans like “Select,” and continued investment in live and original content, Peacock is betting that users will find enough value to stick around. Whether that bet pays off will depend on how well the platform can deliver on its promises—and how patient viewers remain in the face of yet another streaming price hike.
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