Nothing Rebrands Essential’s Twitter Legacy as It Builds “Essential Space”
Nothing erases Essential's Twitter past to promote its new “Essential Space.” Here’s what this shift means for Android history.
Matilda
Nothing Rebrands Essential’s Twitter Legacy as It Builds “Essential Space” Nothing Essential Brand Transition: What Really Happened? When Essential shut down in 2020, many Android fans mourned the loss of a bold, innovative company. Best known for the Essential Phone (PH-1), the brand made waves with its minimalist design and fast software updates. But fast-forward to 2025, and one of the last pieces of Essential’s legacy—its Twitter account—has officially been repurposed by Carl Pei’s startup, Nothing. If you’re wondering what happened to the Essential brand and why Nothing is now using its identity online, you’re not alone. The transition from Essential to Nothing is more than just a branding swap—it’s a reflection of how tech brands evolve and repackage legacies in the fast-paced mobile industry. Image : Google The Story Behind the Nothing Essential Brand Takeover So, what exactly happened? After Essential’s quiet shutdown in early 2020, the brand’s digital footprint remained largely untouched. Its Twitter account—@Essential—last posted about software updates…
