Nikita Bier Named Head of Product at X: A Growth Hacker’s Rise

Nikita Bier Named Head of Product at X: A Growth Hacker’s Rise

Nikita Bier Joins X as Head of Product: A New Chapter for the Viral App Founder In a move that’s turning heads across the tech world, Nikita Bier has been named head of product at X , Elon Musk’s ambitious social media platform formerly known as Twitter. Bier, best known for founding viral apps like TBH and Gas, brings a unique mix of product intuition, growth hacking prowess, and Gen Z appeal. His appointment is raising big questions — and expectations — about where X is headed next. In his own words, Bier quipped, “I’ve officially posted my way to the top,” referencing his prolific online persona. This hiring signals a major pivot for X, as the company doubles down on product innovation and user engagement. If you’re wondering why this matters or what Bier brings to the table, read on for a breakdown of his background, X’s product goals, and how this new role could reshape the platform’s future. Image : Google Bier’s Viral Product Playbook: TBH, Gas, and a Teen Engagement Edge Before joi…