Netflix uses GenAI to Transform Visual Effects in Film

Netflix is using generative AI in shows like El Eternauta to boost production speed and cut costs.
Matilda
Netflix uses GenAI to Transform Visual Effects in Film
How Netflix is Using GenAI in Its Shows and Films As generative AI tools evolve, many streaming platforms are racing to integrate them into content production—and Netflix is leading the way. The company has officially begun using GenAI in its shows and films , signaling a major shift in how Hollywood might approach visual effects, pre-production, and viewer personalization. In 2025, Netflix confirmed the use of generative AI to help create a pivotal scene in the Argentine series El Eternauta , marking the first time final footage powered by GenAI made it onto the screen. This development answers one of the most searched questions today: Is Netflix using AI in its content production? Yes—actively and strategically. In this blog, we’ll explore how Netflix is leveraging generative AI across its platform, why it matters, and what it means for creators and viewers alike. Image Credits:AaronP/Bauer-Griffin/GC Images / Getty Images GenAI in Netflix Visual Effects and Production Netflix is embracin…