Grok 4 Boosts xAI App Revenue While AI Companions Struggle to Monetize

Grok 4 drives record app revenue for xAI, while its viral AI companions fall short on monetization. Here's why the model matters more.
Matilda
Grok 4 Boosts xAI App Revenue While AI Companions Struggle to Monetize
How Grok 4 Outpaced AI Companions in Driving Revenue for xAI When Elon Musk’s xAI launched Grok 4 , its latest large language model, it sent shockwaves through the AI world—not for shock value, but for its performance. While many headlines focused on the raunchy and unfiltered behavior of Grok’s AI companions , it was Grok 4 that silently transformed the company’s fortunes. Within just two days of launch, xAI’s iOS revenue jumped 325%, proving that behind all the buzz, real money is still made with quality models. If you've been wondering what really drives revenue in generative AI apps—companion gimmicks or core technology—this breakdown will answer it all. Image Credits:Jakub Porzycki / NurPhoto / Getty Images Grok 4's Launch Turned Downloads Into Dollars The launch of Grok 4 on July 9, 2025, marked a pivotal moment for xAI’s app revenue model. By July 11, just two days later, Grok's gross revenue on iOS skyrocketed from $99,000 to $419,000—a 325% increase, according to Appfig…