Grok 4 AI Model Outshines Raunchy Companions in Driving Revenue

Grok 4 AI Model Outshines Raunchy Companions in Driving Revenue

How the Grok 4 AI model Became xAI’s Top Revenue Driver When Elon Musk’s xAI rolled out the Grok 4 AI model , it wasn’t the raunchy chatbot personas that brought in serious money—it was the model itself. While Grok’s NSFW-style AI companions grabbed headlines, it was Grok 4 that sparked a massive surge in revenue and downloads for the Grok app. Within just two days of its July 9 launch, the app’s iOS revenue shot up 325%, according to Appfigures, peaking at $419,000 on July 11. That’s a jump from just $99,000 before Grok 4 went live. Downloads also skyrocketed by 279%, reaching 197,000 daily installs. Clearly, interest in Grok 4 was more than hype—it was highly monetizable. In contrast, the newer AI companions introduced later saw impressive but far smaller spikes, signaling that users are still placing more value on utility than entertainment. Image Credits:Grok User Growth and Revenue Boom Fueled by Grok 4 AI Model The Grok 4 AI model wasn't just another feature update—it was a game-…