Google Revives Noogler Android Figure with Propeller Beanie

Google Revives the Iconic Noogler Android Figure

Google has brought back a fan favorite—the Noogler Android figure—featuring its signature propeller beanie and playful office-ready style. This miniature collectible is a nostalgic nod to Google’s long-standing culture and its tradition of welcoming new employees, known as "Nooglers." Released through the Google Merch Shop, this 3-inch vinyl figure has been updated for 2025, sparking excitement among Android fans, collectors, and employees alike. Whether you’re a die-hard Google enthusiast or just looking for a quirky desk accessory, this charming figure is hard to resist.

Image : Google

The Noogler figure holds a special place in the hearts of longtime Googlers and Android fans. Originally created as a collectible in collaboration with Dead Zebra, the figure featured a whimsical design with a “Noogler” T-shirt and beanie-inspired head. The latest version modernizes that idea while keeping the charm intact. This updated Noogler Android figure now wears a more realistic white Google tee with the vibrant "Super G" logo, a matching Android-logo lanyard, and a miniature propeller beanie that mirrors the actual headgear worn by new employees during orientation. It's not just cute—it’s a celebration of Google culture.

The Noogler Android Figure Returns to the Google Merch Store

The 2025 edition of the Noogler Android figure is now available exclusively through the official Google Store in the United States, priced at $24. While shipping starts at around $10, buyers are getting a limited-edition collectible that ties into one of Silicon Valley’s most iconic employee traditions. Google’s description of the figure reads, “This Android is ready for a day at the office! Our must-have figurine is dressed in a stylish Super G shirt, Noogler hat, and miniature lanyard and is ready to tackle the next big idea!” With more than 900 units in stock at launch, the figure is available for a limited time—but it’s already generating buzz in tech circles and collectible forums.

This isn’t just about a toy—it’s about branding, storytelling, and nostalgia. The Noogler Android figure continues Google’s tradition of merging tech culture with a sense of fun and creativity. These vinyl figures have always served as both collector’s items and brand artifacts, and this latest iteration aligns perfectly with Google's renewed focus on community and internal culture in a post-remote-work era. For collectors, this release is a way to relive the early days of Android and Google culture. For newcomers, it’s a great entry point into the quirky world of Google merchandise.

Why the Noogler Android Figure Still Matters in 2025

The return of the Noogler Android figure highlights something bigger: Google’s ongoing effort to maintain its playful brand image while reinforcing its identity in a fast-changing tech landscape. At a time when tech companies are facing scrutiny over AI ethics, workforce changes, and regulatory pressure, gestures like this serve as lighthearted reminders of what makes a company like Google distinct. It's not just another product—it's a symbol of employee culture, onboarding rituals, and the enduring popularity of Android.

From an SEO and engagement perspective, this limited-edition figure taps into multiple interest areas: Google fans, Android collectors, toy enthusiasts, and corporate culture geeks. It checks the boxes for brand engagement, emotional connection, and exclusive appeal—all wrapped in a 3-inch vinyl toy. And if you’re eyeing one for yourself or a fellow Googler, don’t wait too long. With past releases selling out quickly, this updated Noogler Android figure is likely to fly off the digital shelves—propeller and all.

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